Radio Carmarthenshire
| Broadcast area | Carmarthenshire |
|---|---|
| Slogan | Your Music, Your Station |
| Frequency | 97.1 MHz (Carmarthenshire), 97.5 MHz (Carmarthen) |
| First air date | 13 June 2004 |
| Format | Adult Contemporary |
| Audience share | 11.6% (March 2011, [1]) |
| Owner | Nation Broadcasting |
| Website | radiocarmarthenshire.com |
Radio Carmarthenshire (Welsh: Radio Sir Gâr) is a Independent Local Radio station serving Carmarthenshire. It is owned and operated by Nation Broadcasting and broadcasts on 97.1 and 97.5 FM from studios near the St Hilary transmitter in the Vale of Glamorgan.
The station plays chart music from the 1980s to the present day, alongside local news, travel, Welsh language programming and community information.
Following the successful launch of Radio Pembrokeshire in 2002, the owners, led by Keri Jones, founded Radio Carmarthenshire in mid-2003 in order to bid for the Carmarthenshire licence. Another applicant, Carmarthenshire Sound (led by The Wireless Group - owners of Swansea Sound and The Wave) withdrew from the bidding process, leaving Radio Carmarthenshire unopposed.
The station began broadcasting on Sunday 13 June 2004 from Radio Pembrokeshire's Narberth studios. Four months after launch, the station was given a yellow card warning by the broadcasting regulator OFCOM, following complaints about the levels of Welsh language programming. As of March 2016, Radio Carmarthenshire airs a two-hour Welsh language music show on Monday - Thursday evenings, simulcast with Radio Ceredigion.
In August 2006, the station was sold to Town & Country Broadcasting (now Nation Broadcasting).
In September 2016, Nation Broadcasting announced plans to relocate Radio Carmarthenshire and its two sister services from the Narberth studios to the group's headquarters based near the St Hilary transmitter on the outskirts of Cowbridge. The station switched broadcasting to the St Hilary studios at 10am on Tuesday 22 November 2016, although the Narberth site is retained as a studio for specialist programming and a sales office.
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