Ra.One
| Ra.One | |
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Theatrical release poster
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| Directed by | Anubhav Sinha |
| Produced by | Bobby Chawla |
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| Story by | Anubhav Sinha |
| Starring | |
| Music by | Vishal-Shekhar |
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156 minutes |
| Country | India |
| Language | Hindi |
| Budget | est.₹.1.25billion |
| Box office | est.₹2.07 billion |
Ra.One is a 2011 Indian science fiction superhero film directed by Anubhav Sinha, and starring Shah Rukh Khan, Arjun Rampal, Kareena Kapoor, Armaan Verma, Shahana Goswami and Tom Wu in pivotal roles.The script, written by Anubhav Sinha and Kanika Dhillon, originated as an idea that Anubhav Sinha got when he saw a television commercial, and which he subsequently expanded. The film follows Shekhar Subramanium (Shah Rukh Khan), a game designer who creates a motion sensor-based game in which the antagonist (Ra.One) is more powerful than the protagonist (G.One). The former escapes from the game's virtual world and enters the real world; his aim is to kill Lucifer, the game ID of Shekhar's son and the only player to have challenged Ra.One's power. Relentlessly pursued, the family is forced to bring out G.One from the virtual world to defeat Ra.One and protect them.
Principal photography began in March 2010 and took place in India and the United Kingdom, and was overseen by an international crew. The post-production involved 3-D conversion and the application of visual effects, the latter being recognised as a technological breakthrough among Indian films. With a budget of ₹150 crore (US$23 million), inclusive of publicity costs, Ra.One was one of the most expensive Indian films at the time of release. The producers spent ₹150 crore (US$23 million) out of a ₹52 crore (US$8.0 million) marketing budget, which involved a nine-month publicity campaign, brand tie-ups, merchandise, video games and viral marketing.
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