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RTÉjr

RTÉjr
RTÉjr logo.png
Launched 20 September 2010 (block)
27 May 2011 (channel)
15 April 2013 (stand-alone channel)
Owned by Raidió Teilifís Éireann
Picture format 576i 16:9 (SDTV)
Audience share 0.9% (August 2015, http://www.tamireland.ie/box-clever/tv-basics/share-and-reach)
Slogan "Hey! What's Your Thing?"
Country Ireland
Language English
Irish
Broadcast area Ireland
Northern Ireland (only on Sky)
Worldwide online
Headquarters Donnybrook, Dublin
Sister channel(s) RTÉ One
RTÉ2
RTÉ News Now
TRTÉ
Website http://www.rte.ie/rtejr
Availability
Terrestrial
Saorview Channel 8
Satellite
Saorsat Ka-Sat 9A (9.0°E), TP 20185 L
Sky Ireland Channel 624
Sky UK Channel 635
(Northern Ireland only)
Cable
Virgin Media Ireland Channel 600
Streaming media
Horizon GO Watch live (Ireland only)
Aer TV Watch live (Ireland only)
RTÉ Player Watch live (available depending on rights)

RTÉjr is a children's channel operated by Ireland's national broadcaster Raidió Teilifís Éireann, which targets a demographic between 2 – 6 years of age.

The channel broadcasts 12 hours of programming each day between 07:00 and 19:00. The channel is available nationally through Saorview, Virgin Media Ireland and Sky Ireland. The channel is supported by digital radio station RTÉ Junior and additional services available on-demand, on mobile and online. The channel operates alongside its sister strand TRTÉ.

RTÉjr launched as a programming block on RTÉ Two on 20 September 2010 replacing Den Tots.

The programming block began to broadcast on its own channel without advertising on 27 May 2011 at 11:00. The programming block without advertising corresponds with RTÉ's internal policy of not advertising during programming aimed at children under 6 years of age, a policy started in the early 1990s. This policy was outline in RTÉ proposal for the new service and was followed by a request from the Department of Communications, Energy and Natural Resources and BAI that programming on both RTÉjr and RTÉ News Now be ad free.

From 15 April 2013 The channel began a stand-alone schedule, however plans to replace the RTÉjr block on RTÉ Two have yet to come to light. The channel broadcasts as a stand-alone channel with its own schedule and new programming.

RTÉ put forward a request to move the RTÉjr strand from RTÉ Two in April 2013, on RTÉjr's first official birthday. The proposal was passed to the Department of Communications, Energy and Natural Resources who took the decision to have the Broadcasting Authority of Ireland carry out a Strategic Impact Assessment (SIA) on the proposed move.


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