Quaker Puffed Wheat
Current logo since 2012
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| Subsidiary | |
| Industry | Food |
| Founded | 1877 (as Quaker Mill Company) Ravenna, Ohio, U.S. |
| Founder | Henry Parsons Crowell |
| Headquarters | Chicago, Illinois, U.S. |
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Area served
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Worldwide |
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Key people
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Becky Frankiewicz (General Manager) |
| Products |
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| Owner | PepsiCo |
| Subsidiaries | Gatorade |
| Website | quakeroats |
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
Quaker Oats was founded in 1901 by the merger of four oat mills:
The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into unrelated fields such as toys.
Quaker Oats in Cedar Rapids, Iowa, was photographed during the 1930s by Theodor Horydczak, who documented the building, operations, and factory workers at the plant.
During the World War II the company, through its subsidiary, the Q. O. Ordnance Company, operated the Cornhusker Ordnance Plant, which manufactured millions of pieces of various artillery munitions (41 warehouses and 219 magazines of total 280,800 ft² were built for the purpose of storage of the deadly products).
In 1968, a plant was built in Danville, Illinois. This plant currently makes Aunt Jemima pancake mixes, Oat Squares, Life Cereals Quaker Oh's, Bumpers, Quisp, King Vitamin Natural Granola Cereals, and Chewy granola bars, as well as Puffed Rice for use as an ingredient for other products in other plants.
In 1969, Quaker acquired Fisher-Price, a toy company and spun it off in 1991.
In the 1970s, the company financed the making of the film Willy Wonka & the Chocolate Factory, obtaining in return a license to use a number of the product names mentioned in the movie for candy bars.
In 1982 Quaker Oats formed US Games, a company that created games for the Atari 2600. It went out of business after one year. That same year, Quaker Oats acquired Florida-based orange juice plant Ardmore Farms, which it would own until selling it to Country Pure Foods in 1998.
In 1983, Quaker bought Stokely-Van Camp, Inc., makers of Van Camp's and Gatorade.
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Wikipedia