Pure (Canadian band)

Pure
Jordy Birch performing with Pure 1993
Background information
Origin	Vancouver, British Columbia, Canada
Genres	Alternative rock
Years active	1991 (1991)–2000 (2000)
Labels	Reprise, Mammoth, Shag
Associated acts	Blisterene Combine The Victorious Guilty About Girls
Past members	Jordy Birch Todd Simko David Hadley Mark Henning Leigh Grant Jim Hobbs

Pure was a Canadian rock band, formed in Vancouver in 1991. Previously, the band was known as After All and Grin Factory. Signed to the Reprise label, the band reached a greater audience once their song "Greedy" was featured on the soundtrack album Songs from the Cool World, and the single "Blast" reached No. 22 on Billboard's Modern Rock chart in 1993.

The band's original members were singer Jordy Birch, guitarist Todd Simko, bass guitarist Dave Hadley and drummer Leigh Grant. Grant was replaced in 1996 by Jim Hobbs. Mark R. Henning played keyboards, but left in 1994.

Pure was discovered at Vancouver's Music West Conference in 1991, when they went there to showcase their demo, impressing amongst others, an executive from Restless Records. They were subsequently signed by Warner/Reprise and the band's song "Greedy" was used in the Ralph Bakshi animated movie Cool World.

Pure's first chart success occurred in 1992 with the single "Blast" from Purafunalia. In November 1992 "Blast" reached No. 1 on RPM Magazine's Canadian Content (Cancon) chart.Purafunalia was produced by Talking Heads keyboardist Jerry Harrison. The video for "Blast" won the award for the "Best Alternative Video" at the 1993 Much Music Video Awards and the song charted on Billboard's Modern Rock chart in 1993, peaking at No. 22. Later that year Pure were nominated for a Most Promising Group of the Year Juno Award in 1993, but they lost to Skydiggers.

Generation 6 Pack was released in August 1994 and led off with the single "Denial". The band toured relentlessly in the fall and winter of 1994. In January 1995, they played the Big Day Out festival in Australia. Despite this, they were dropped by Warner/Reprise. Pure then started their own record label - Shag Records, and released the song "The Hammock" in the summer of 1995 and Extra Purestrial EP. "Lemonade", the first single, was a hit.