Much Music Video Awards | |
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2017 iHeartRadio MMVAs | |
Awarded for | Best in music videos |
Location |
Much Headquarters, Toronto, Ontario, Canada |
Country | Canada |
Presented by | Much |
First awarded | 1990 |
Official website | http://mmva.muchmusic.com |
Television/Radio coverage | |
Network | Much |
The iHeartRadio Much Music Video Awards (also known as simply the MMVAs, and originally known as the Canadian Music Video Awards until 1995, and formerly and commonly known as the MuchMusic Video Awards) are annual awards presented by the Canadian television channel Much to honour the year's best music videos.
In their modern form, the MMVAs are not held in a conventional theatre, but instead as a large street party situated around 299 Queen Street West—the main downtown Toronto studios of Much and other properties owned by its parent company Bell Media, including its parking lot, and parts of the street proper. There are no hosts or announcers in the traditional awards-show fashion; instead, the Much VJs are an integral part of the festivities, introducing (and interviewing) the awards' presenters and winners throughout the show. As with many modern awards shows (such as the MTV Video Music Awards), many presenters and performers may have little or no connection to the music industry or that year's nominees. Winners of a Much Music Video Award receive a statue made by New York firm, Society Awards.
Each year, MMVA viewers are encouraged to visit the website to vote for the Fan Fave category which includes Video, Artist or Group, and International Artist or Group.
The Much Music Video Awards have been known to attract a lot of unique Red Carpet Arrivals.
Artist with the most awards: Our Lady Peace (10), and Billy Talent (10)
Artist with the most awards won for the same category: Simple Plan for Your Fave: Group/Your Fave: Video (6)