Puma AG
 |
|
| Societas Europaea | |
| Traded as | : PUM |
| Industry | Clothing and consumer goods manufacture |
| Founded | 1948 |
| Founder | Rudolf Dassler |
| Headquarters | Herzogenaurach, Germany |
|
Area served
|
Worldwide |
|
Key people
|
|
| Products | Footwear, apparel, accessories, sportswear, sports equipment |
| Revenue | €3.387 billion (2015) |
| €96.3 million (2015) | |
| Profit | €37.1 million (2015) |
| Total assets | €2.620 billion (end 2015) |
| Total equity | €2.620 billion (end 2015) |
| Owner |
Kering (85.8%) |
|
Number of employees
|
11,351 (end 2015) |
| Subsidiaries | Cobra Golf |
| Website | www |
PUMA SE, branded as PUMA, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and PUMA. Both companies are currently based in Herzogenaurach, Germany.
PUMA has been a public company since 1986, listed at the . Since 2007 PUMA has been part of French group Kering (formerly known as Pinault-Printemps-Redoute or PPR). Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (CEO).
As of 2016, PUMA SE employs more than 10,000 people worldwide and distributes its products in more than 120 countries.
Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed the name to PUMA. PUMA's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. PUMA's shoe and clothing designs feature the PUMA logo and the distinctive "Formstrip" which was introduced in 1958.
PUMA offers products for Football, Running, Training and Fitness, Golf, Motorsports and LIfestyle. In the past, it sponsored a number of legendary athletes, including Pelé, Eusébio, Johan Cruyff, Diego Maradona, Clyde Frazier, Lothar Matthäus, Boris Becker, Martina Navratilova, Linford Christie, Colin Jackson, Heike Drechsler and Michael Schumacher among others.
...
Wikipedia