Herzogenaurach

Herzogenaurach, Germany
Adidas factory outlet in Herzogenaurach
Coat of arms
Herzogenaurach, Germany
Location of Herzogenaurach, Germany within Erlangen-Höchstadt district
Coordinates: 49°34′N 10°53′E / 49.567°N 10.883°E / 49.567; 10.883Coordinates: 49°34′N 10°53′E / 49.567°N 10.883°E / 49.567; 10.883
Country	Germany
State	Bavaria
Admin. region	Mittelfranken
District	Erlangen-Höchstadt
Government
• Mayor	German Hacker (SPD)
Area
• Total	47.60 km2 (18.38 sq mi)
Elevation	301 m (988 ft)
Population (2015-12-31)
• Total	23,095
• Density	490/km2 (1,300/sq mi)
Time zone	CET/CEST (UTC+1/+2)
Postal codes	91074
Dialling codes	09132
Vehicle registration	ERH
Website	www.herzogenaurach.de

Herzogenaurach (East Franconian: Herziaura) is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group.

Herzogenaurach is situated in the Middle Franconia area of Bavaria, approx. 23 km or 14 miles northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river.

Herzogenaurach was first mentioned in a document from 1002 under the name of Uraha when Holy Roman Emperor Henry II granted the town to the Prince-Bishopric of Bamberg.

Herzogenaurach is the birthplace of two sporting goods giants: Adidas and Puma, founded by the two brothers Adolf Dassler and Rudolf Dassler, after an acrimonious familial split in 1948. Both companies' headquarters are still located in the town on opposite sides of the Aurach River, and brand loyalty is sharply divided as well. For years, Adidas and Puma workers would not associate and even when Adolf and Rudi died, they were buried in opposite ends of the town Cemetery.

Also the headquarters of Schaeffler Group are located in Herzogenaurach.

The Argentina national football team resided in Herzogenaurach for the 2006 FIFA World Cup.