Pulchri studio

Pulchri Studio (Latin:"For the study of beauty") is a Dutch art society, art institution and art studio based in The Hague ('s-Gravenhage), Netherlands.

This institute began in 1847 at the home of painter Lambertus Hardenberg. Since 1893 the club has its residence in the white villa at Lange Voorhout 15 in The Hague. There are accepted as members artistically working members (painters, sculptors and photographers) and art lovers. The members will be selected from a given by the general committee.

An artist membership allows to exhibit his own works in the galleries of the Company. These so-called sales exhibitions have passed since the founding of the association until today integral part of this institution! Art lovers have to be invited by other members. The association leases its properties even to nonmembers, too.

The unspoilt countryside around even the rich coastal town of The Hague with its rural environment and the unspoiled landscape and nature and the nearby fishing village of Scheveningen attracted many young artists. The artists wanted to be far away from the state-run requirements of art (neo-classicism) and liked to decide their own way. The model was the successful artist colony of Barbizon south of Paris in the forest of Fontainebleau. The unaltered life of the people and the unspoilt polders and the North Sea coast played an important role. They wanted to be far away from the beginning in the Netherlands industrialisation in Amsterdam and Rotterdam.

Following the abolition of the patronage for artist they were searching for a new way. The city of 's-Gravenhage (The Hague) with its surroundings and the coastal landscape of the North Sea at Scheveningen became attractive for young painters. In 1847 with the establishment of the association Pulchri Studio such a new approach has been emerged. These artist's association is a typical Dutch development. It stands in the continuation of the tradition of the old academies of the 17th and 18th centuries. A special role has played gatherings, which were called art considerations (Kunstbeschouwingen). They offered the artists the opportunity to present their own works the other members and to exchange information with the other painters. This way of handling the works creators as an Apprentice with other artists as Master has been the guarantee of the success of the Hague School. The location served as a studio and workshop. Right at the beginning this cooperative had no exhibition rooms. Alternatively the painters participated in the two or three-yearly Exhibition of Living Masters. – In 1882, Vincent van Gogh participated in such an art appreciation along with Bosboom and Henkes. The location had the function of the social contact to the native population. It wasn't only a place of social encounter, but at the same time it offered to the artists the opportunity to communicate with collectors and dealers. – This was very important.

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