Prva Srpska Televizija
| Prva Srpska Televizija | |
|---|---|
| Launched | 31 December 2006 (as Fox) 20 September 2010 (as Prva) |
| Owned by | Antenna Group |
| Picture format | 16:9 |
| Audience share | 9.7% (2016.) (Audience share from 2003 to 2016) |
| Slogan | Moja Prva |
| Country | Serbia |
| Headquarters |
Zemun, Autoput 22 |
| Replaced | Fox televizija |
| Sister channel(s) |
Prva Plus B92 B92 Info |
| Website | www.prva.rs |
Prva (Serbian pronunciation: [pr̩̂ːʋaː]) or Prva Srpska Televizija (Serbian Cyrillic: Прва српска телевизија, in English: First Serbian Television) is a Serbian commercial television network with national coverage.
Launched on 31 December 2006 at 7pm as Fox televizija, the network has since December 2009 been owned by the Greek media company Antenna Group.
From its inception until December 2009, it was majority owned by the global media conglomerate News Corporation, which attached its Fox brand to the operation, naming Dan Bates as the CEO. During its time under News Corporation, Fox televizija closely co-operated with News Corporation owned networks in neighboring countries such as bTV in Bulgaria and Fox Turkey, sharing production capabilities on specific projects and making use of their experiences. Though quickly establishing itself on the Serbian television market and improving its viewership stake year after year, Fox televizija was a money-losing operation, posting an annual loss both in 2007 and 2008. By August 2009, major restructuring was initiated at the network with 60% of its news division staff being laid off in preparation for the network sale that occurred several months later.
Following the December 2009 sale of Fox televizija to Antenna Group and a transitional period of several months during which Bates continued as CEO, the job was handed over to Dejan Jocić in March 2010 though the Fox televizija name continued to be used until the start of the next television season in September 2010 when the network was re-branded as Prva srpska televizija or Prva. Jocić, a German-born Serb and former ProSieben managing director, presided over Prva's expansion into the Montenegrin television market with the August 2012 establishment of its sister channel – Prva crnogorska televizija.
Three years later, on 16 April 2013, the network's editor-in-chief Dragan Nenadović was prompted to the position of Prva's CEO. On 18 September 2013, the network celebrated 3 years of work under the Prva name.
News Corp was one of the five commercial groups that won the national broadcasting license in Serbia at a public tender organized by Serbian Broadcasting Agency in April 2006. In doing so, they beat out stiff competition from German RTL Group that also wanted to start a Serbian operation. News Corp named Dan Bates, an experienced television executive to be the CEO of its upstart Serbian operation.
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