Promo Azteca
 |
|
| Acronym | AZTECA(S) |
|---|---|
| Founded | 1995 |
| Defunct | 1998 |
| Style |
Professional wrestling Lucha libre Hardcore wrestling |
| Headquarters | Tijuana |
| Founder(s) |
Fuerza Guerrera (PROMELL) Konnan (AZTECA) |
| Owner(s) |
Konnan Jorge Rojas |
| Parent | TV Azteca |
| Formerly | Promotora Mexicana de Lucha Libre |
Promo Azteca (AZTECA, originally known as Promotora Mexicana de Lucha Libre, PROMELL) was a professional wrestling promotion that was founded in Tijuana, Mexico by Fuerza Guerrera in 1995. It was taken over by Konnan and Jorge Rojas the following year and was home to many of the luchadors wrestling for World Championship Wrestling (WCW) during the late-1990s.
Promo Azteca sought to become the third national wrestling promotion in Mexico with the support of Televisión Azteca, the country's second-largest television network; however, WCW eventually withdrew its support and banned luchadors under WCW contract from working for Promo Azteca. Promo Azteca was unable to recover from this loss and closed at the end of 1998.
Promo Azteca had its origins in 1995 under the Promotora Mexicana de Lucha Libre banner owned by Fuerza Guerrera. Guerrera initially co-promoted shows with Asistencia Asesoría y Administración (AAA) until selling the company that same year to Konnan, Jorge Rojas and the TV Azteca network. In October 1996, Konnan left AAA after a falling out with owner Antonio Pena and brought a number of its younger stars with him including, most notably, Juventud Guerrera, Rey Misterio Jr., Super Calo, La Parka and Psicosis.
Many were competing in World Championship Wrestling's (WCW) new cruiserweight division at the time and shared much of Konnan's frustrations with AAA's management over money. These luchadors were on limited contracts in WCW which meant they were paid only for the nights they worked rather than receiving a yearly salary. Once leaving the AAA, however, this left them with a lot of spare time and few opportunities to work in Mexico. One of the key reasons Konnan took over Promo Azteca was to establish a place where he and other luchadors could compete when they were not wrestling in the United States. WCW agreed to let those under contract continue wrestling in their native country when they were not needed at live events. He and Rojas envisioned these wrestlers as Promo Azteca's main stars.
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