Prism Prize

The Prism Prize is a national juried award recognizing the artistry of the modern music video in Canada. A jury of over 120 Canadian music and film industry professionals, including members of the print and web media, broadcasting, film, radio, and video art communities, nominate the 10 best videos of the year to comprise the Prism Prize shortlist. The winning video receives a cash prize of $15,000. This is the richest cash prize for music videos in North America.

Founded in 2012, the award is administered by the Association for Music and Innovative Arts. Its 5th instalment will be presented on May 14, 2017.

The inaugural Prism Prize was awarded in March 2013 to director Noah Pink for Rich Aucoin’s "Brian Wilson Is A.L.I.V.E", while director Vincent Morisset took home the Audience Award for Arcade Fire’s "Sprawl II".

For the second award presentation in 2014, the Prism Prize introduced two new awards, the Special Achievement Award for artistic achievements and exceptional contribution to music video art on a world stage, and the Arthur Lipsett Award for innovative and unique approaches to music video art.

The 2014 Prism Prize was presented on March 23, 2014 to director Emily Kai Bock for her Arcade Fire "Afterlife" video. The Audience Award went to director Kheaven Lewandowski for his video for "River" by The Belle Game. The Arthur Lipsett Award was presented to Scott Cudmore and Michael Leblanc for their innovative video work. The Special Achievement Award went to Floria Sigismondi.

Nominees were announced on February 14, 2013, and the winners were announced on March 24.

Nominees were announced on February 18, 2014, and the winners were announced on March 23.

Nominees were announced on February 12, 2015, and the winners were announced on March 29.

Beginning in 2016, the prize revised its process. A longlist of 20 nominees was announced on February 9, 2016, a shortlist of 10 finalists was announced on March 22, and the winner was named on May 15.

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