Public | |
Traded as | ASX: PRT |
Industry | Television network |
Founded | 1986 |
Headquarters |
Watson, Canberra (ASX registered office) Pyrmont, Sydney |
Key people
|
Ian Audsley, CEO John Hartigan, Chairman |
Products |
Prime7 GWN7 |
Revenue | A$278 million (2009) |
Number of employees
|
1500 (2009) |
Website | www |
Prime Media Group Limited (formerly Prime Television Limited) is an Australian-based media corporation, owner of regional television network Prime7 in eastern Australia and GWN7 in regional Western Australia. Prime Media Group's primary source of revenue is television advertising revenue, driven by its metropolitan sales teams "Seven Affiliate Sales" servicing major national advertisers.
Prime Media Group head office and ASX registered office is located in Watson, Canberra. A secondary corporate office is located at Jones Bay Wharf, Pyrmont, Sydney (which is also the Seven Network's head office).
Prime7 have sales offices located in each regional sub-market. There are also national regional sales offices at the Seven Network's metropolitan offices/studios Sydney, Melbourne, Brisbane, Adelaide and Perth.
Prime7's national broadcast facility in Canberra, works with "Broadcast Centre Melbourne" (Seven's national broadcast facility) for programming play-out operations.
Prime Television Limited began life in 1970, when mineral explorer Altarama Minerals was incorporated and listed on the . Following its movement into the automotive industry, the business changed its name to Altarama Ltd in 1973.
Paul Ramsay gained control of Altarama in 1985, subsequently renaming it once again to Ramcorp Ltd. As part of a diversification into television, advertising, and healthcare, Ramcorp appointed Allan Hoy as founding media CEO who spearheaded the purchase of regional television stations CBN-8 Orange, CWN-6 Dubbo, AMV-4 Albury, and RVN-2 Wagga Wagga in 1987. Soon after, the stations began to be known collectively as The Prime Network.