Premier Sports
| Premier Sports | |
|---|---|
 |
|
| Launched | 25 September 2009 |
| Owned by | Premier Media S.à r.l. |
| Picture format | 16:9, 576i (SDTV) |
| Slogan | Your Sport Covered! |
| Country | United Kingdom |
| Language | English |
| Broadcast area |
United Kingdom Ireland |
| Formerly called | MSK/MSK Extra (2009-2010) |
| Website | www.premiersports.com |
|
Availability
|
|
| Satellite | |
| Sky (UK only) | Channel 428 Channel 462 (HD) |
| Cable | |
| Virgin Media | Channel 551 |
| Streaming media | |
| Premier Player | Watch live |
| Virgin TV Anywhere | Watch live (UK only) |
Premier Sports is a sports television channel, operated by the Luxembourg-registered Premier Media S.à r.l., broadcasting in the United Kingdom.
Premier Sports was formed in 2009 by the Irish businessman Michael O'Rourke, a joint CEO and part owner of Setanta Sports and former director of Premium Sports. The channel initially focused on broadcasting sporting events which had not been available in Great Britain since the collapse of Setanta Sports GB on 22 June 2009 and were not picked up by rival sports broadcasters such as ESPN and Sky Sports but are available through Setanta in Ireland. The management of the channel is made up of CEO Michael O'Rourke, General Manager Richard Sweeney and Operations Director Richard Webb.
On 16 July 2010, the official Premier Sports website was launched, at the time the domain was registered to Setanta Sports, as was MSK's. Premier Sports' registered office in Luxembourg is also the same as Setanta Sports.
In April 2013, Premier Sports and Premier Sports Extra began to share their satellite stream with Setanta Sports 1, the arrangement continued after Premier Sports Extra closed on 13 June 2013. Only Premier Sports branding appears on the channel, with the exception Setanta's coverage of the Premier League, which is blocked on Premier Sports.
Premier Sports operates on the Sky platform, on channel 428. MSK and MSK Extra were added to Sky on 25 September 2009 and relabelled Premier Sports and Premier Sports Extra on 29 July 2010. On 13 June 2013, Premier Sports Extra closed with its Sky EPG slot believed to have been sold to the Muslim World Network, which launched on the same day. Premier Sports Extra only operated for a limited number of hours during midweek, when Premier Sports closed as they used a single satellite stream. The channels were free-to-air from launch to both domestic and commercial customers but became a pay subscription channel on 5 August 2010. However the channel is sold independently by Premier Sports, rather than through Sky. On 30 June 2010, the video bit rate was increased from 2.8Mbit/s to 4.2Mbit/s.
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