Prasarana
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| Government-linked company | |
| Industry | public transportation. Asset owner of light metro, monorail, bus rapid transit & stage bus services |
| Founded | 1998 |
| Headquarters | B-20-1, Level 20, Menara UOA Bangsar, No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur, Malaysia |
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Key people
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Ismail Adam, Group Chairman Azmi Abdul Aziz, President and Group Chief Executive Officer |
| Services |
Owner Current: 3 4 5 8 B1 Future: 11 |
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Number of employees
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8,500+ |
| Parent | Minister of Finance Incorporated |
| Website | www |
Prasarana Malaysia Berhad (Prasarana) (English: Malaysian Infrastructure Limited) is a 100% government-owned company which was set up by Ministry of Finance (Malaysia) as a corporate body established under the Minister of Finance (Incorporation) Act 1957 to own the assets of multi-modal public transport operator Malaysia, under the government's move to restructure the city's public transport system. It is one of the largest public-transport companies in Malaysia other than Konsortium Transnasional Berhad. As a government-owned company since 1998, it operates stage bus and light metro services via several wholly owned subsidiaries.
The new Prasarana structure including the creation of four new entities – Rapid Rail Sdn Bhd; Rapid Bus Sdn Bhd; Prasarana Integrated Management and Engineering Services Sdn Bhd (PRIME); and Prasarana Integrated Development Sdn Bhd, or PRIDE. Announcing this at a media briefing in Kuala Lumpur on 3 January 2013, ex-Prasarana Group Managing Director Dato’ Shahril Mokhtar said the move was part of the company’s five-year long-term plan as underlined under its Go Forward Plan 2.0 (GFP 2.0) blueprint.
Prasarana's primary business is providing public-transport services in Malaysia. Its main operations are the following:
In an effort to increase revenue outside collection fare & advertising, Prasarana Malaysia Berhad has introduced a new "station naming rights program" to enable companies and brands to have their chance to rename and rebrand any station owned by Prasarana, for a fee. This program is considered in line with the infrastructure plan to promote public use of public transport, improving better services and facilities that come with a rebranding and upgrading of the station.
GGICO (Dubai Metro) is example of the first project in the world to start the similar program. This step has been followed by Vodafone–Sol (Madrid Metro) and Atlantic Avenue–Barclays Center (New York City Subway).
The prefix name of the station will be given to the successful bidder and the bidder has a right on the elements around the stations such as station area, route maps, pamphlets and brochures, operator website and also the train destination announcement. According to the source of Prasarana Malaysia, the original name of the station is fixed to indicate the location of the station. This program was fulfilled in partnership with advertising agency Big Tree Outdoor Sdn Bhd and marketing and sponsorship experts based in the UK named Phar Partnership which aims to create new sources of revenue not fare that can be used to improve the services offered by Rapid KL.
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Wikipedia