Polk Brothers

Polk Brothers was a large home appliance and electronics retailer in Chicago, Illinois that had 17 stores in the region at its peak in the 1980s.

One of the original discounters, Polk Bros. Inc. was founded by Sol Polk, the son of Romanian Jewish immigrants, on the Northwest Side in the Portage Park community area of Chicago in 1935. The first outlet was on Central Avenue under the name Central Appliance and Furniture at 3334 N. Central Avenue. Brothers Sol, Sam, Harry, David and Morris and their sister, Ghisella "Goldie" Bachmann, ran the business, which was renamed Polk Brothers in 1946. By the 1960s, there were two dozen or more family members including uncles, cousins, and in-laws, working in various departments of the company, which became one of the biggest appliance retailers in the United States at a time when the industry was very fragmented.

Polk Bros. was the dominating electronics/appliance retailer in the Chicago market through the 1980s. The chain was known for its aggressive "let's make a deal" salesmen who would pair off with customers as they came in the door. It was an industry leader in innovative merchandising and was chosen to be the first retailer in the nation to sell color televisions and microwave ovens.

In the 1950s and 1960s, when most appliances and stereos were bought at department stores at full price, Polk Bros. pioneered the art of discounting. "The motto was that no customer walks out of the store without buying at least something," recalls Howard Polk. "Whatever it took to make a deal, we gave it to them." The company's influence lives on at Wal-Mart and other chains that advertise, as Polk Bros. did, the lowest prices anywhere.

Owner Sol Polk was considered a master pitchman. He ran in-store promotions that offered everything from TVs to Christmas trees. Polk served as the president of the North American Retail Dealers Association (NARDA), and his innovative and flamboyant promotions of the industry's products gained him nationwide recognition. He also was frequently called on to appear at hearings on proposed industry-related legislative and regulatory hearings held by the United States Congress and federal and state agencies.