Pizza Pizza
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Pizza Pizza corporate headquarters on Kipling Avenue.
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| Private, with publicly traded royalty income fund | |
| Traded as | : PZA |
| Industry | Fast food restaurants |
| Genre | Pizzeria |
| Founded | 1967 |
| Founder | Michael Overs |
| Headquarters | 500 Kipling Avenue Toronto, Ontario, Canada M8Z 5E5 |
| Products | Pizza, Pasta, Wings, other fast food |
| Website | www.pizzapizza.ca |
Pizza Pizza Ltd. is a franchised Canadian pizza fast-food restaurant, with its headquarters in Etobicoke, Toronto. Its restaurants are mainly in the province of Ontario. Other locations operate in Quebec, Nova Scotia, and in western Canada. Franchises in western Canada are mostly run through Alberta-based subsidiary Pizza 73, and in non-traditional locations such as university campuses and movie theatres throughout Canada. It has over 500 locations, including over 150 non-traditional locations.
The chain was founded by Michael Overs, who opened the first location on December 31, 1967, at the corner of Wellesley and Parliament Streets in Toronto. He owned the chain until his death in 2010. It expanded throughout the Toronto area in the 1970s, and throughout the rest of Ontario throughout the 1980s and 1990s.
The chain opened its first locations in Quebec in the mid-1980s, but withdrew after a few years. It returned to the province, in Gatineau, in March 2007. Locations were opened in the Montreal area in late 2007 in the boroughs of Notre-Dame-de-Grâce and Pierrefonds-Roxboro.
In 2012, Pizza Pizza accounted for 21% of the market in Quebec by revenue, while competitors Domino's and Pizza Hut held 30% and 23% respectively. Double Pizza, which held 26% of the market in 2006 before Pizza Pizza entered the market, had been reduced to 15%.
Pizza Pizza began to expand significantly outside Ontario during the 2000s. In its 2005 initial public offering filings, the chain announced it would consider expansion in western Canada, potentially including purchasing existing local chains. This led to a June 2007 agreement to purchase Alberta-based Pizza 73. As well, in October 2006, the company announced it would expand in the Quebec market, beginning with sponsorship of the Montreal Canadiens. The chain expanded to the British Columbia Lower Mainland in 2009, however all locations closed (Pizza 73 already had a location in Prince George in the B.C. Interior), and soon after added locations in Manitoba and Saskatchewan. Pizza Pizza opened its first store in Halifax, Nova Scotia in June 2010.
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