Pitchforkmedia
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Screenshot
Screenshot of Pitchfork's homepage
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Type of site
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Online music magazine |
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| Available in | English |
| Owner | Condé Nast |
| Created by | Ryan Schreiber |
| Website | pitchfork |
| Alexa rank |
 1,337 (May 2017[update]) |
| Commercial | Yes |
| Registration | No |
| Launched | 1996 |
| Current status | Active |
Pitchfork is an American online magazine launched in 1995 by Ryan Schreiber, based in Chicago, Illinois and owned by Condé Nast. Being developed during Schreiber's tenure in a record store at the time, the magazine developed a reputation for its extensive focus on independent music, but has since expanded to a variety of coverage on both indie and popular music.
The site generally concentrates on new music, but Pitchfork journalists have also reviewed reissues and box sets. The site has also published "best-of" lists – such as the best albums of the 1970s, 1980s and 1990s, and the best songs of the 1960s – as well as annual features detailing the best albums and tracks of each year since 1999.
In late 1995, Ryan Schreiber, a recent high school graduate, created the magazine in Minneapolis. Influenced by local fanzines and KUOM, Schreiber, who had no previous writing experience, aimed to provide the Internet with a regularly updated resource for independent music. At first being Turntable, the site was updated monthly with interviews and reviews. In May 1996, the site began publishing daily and was renamed Pitchfork, alluding to Tony Montana's tattoo in Scarface.
In early 1999, Schreiber relocated Pitchfork to Chicago, Illinois. By then, the site had expanded to four full-length album reviews daily, as well as sporadic interviews, features, and columns. It had also begun garnering a following for its extensive coverage of underground music and its writing style, which was often unhindered by the conventions of journalism. In October, the site added a daily music news section.
Pitchfork has launched a variety of subsidiary websites. Pitchfork.tv, a website displaying videos related to many independent music acts, launched in April 2008. It features bands that are typically found on Pitchfork . In July 2010, Pitchfork announced Altered Zones, a blog aggregator devoted to underground and do it yourself music. On 21 May 2011, Pitchfork announced a partnership with Kill Screen, in which Pitchfork would publish some of their articles. Altered Zones was closed on November 30. On December 26, 2012, Pitchfork launched Nothing Major, a website that covered visual arts such as fine art and photography. Nothing Major closed in October 2013. On October 13, 2015, Condé Nast announced that it had acquired Pitchfork. Following the sale, Schreiber remained as editor-in-chief.
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