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Philip Gould, Baron Gould of Brookwood

The Right Honourable
The Lord Gould of Brookwood
Philip Gould.jpg
Born (1950-03-30)30 March 1950
Died 6 November 2011(2011-11-06) (aged 61)
Royal Marsden Hospital
Cause of death Cancer
Nationality British
Education East London College
Alma mater
Occupation Political consultant
Organization
Spouse(s) Gail Rebuck (1985-2011; his death)
Children 2, including Georgia Gould

Philip Gould, Baron Gould of Brookwood (30 March 1950 – 6 November 2011) was a British political consultant, and former advertising executive, closely linked to the Labour Party.

Appointed by Director of Communications Peter Mandelson, he was strategy and polling adviser to the Labour Party in the general elections of 1987, 1992, 1997, 2001 and 2005. Involved in 'modernising' the party's image, Gould was particularly connected with Tony Blair and New Labour.

Gould grew up in Woking, where his father was a headmaster, but failed his 11-plus and went to a Secondary modern school. Leaving school with only one O-level, he went on to study at East London College, based in Toynbee Hall, where he gained four A-levels. He subsequently won a place at the University of Sussex in 1971 to study politics, graduating in 1974.

Gould went to the London School of Economics to study for an MSc in the history of political thought, where he was taught by the political scientist Michael Oakeshott. Later he returned to the LSE to teach a course in Modern Campaigning Politics.


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