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Petrofina

Petrofina
public
Industry Petroleum
Products Fuels, lubricants
Revenue $
Website n/a

Petrofina was a Belgian oil company. It merged with Total in 1999 to form TotalFina, which after subsequent mergers has changed its name back to Total. In the United States, Fina's former refining and marketing operations are now owned by Texas-based Alon USA.

Petrofina was founded on the 25th of February 1920 by Hector Carlier his brother Fernand and Aloys Van de Vyvere as an Antwerp-based group called Compagnie Financière Belge des Pétroles, but changed to PetroFina to reflect their telegraph address name.

Petrofina's Canadian retail operations in eastern Canada were sold to the Canadian government and became part of Petro-Canada.

Petrofina merged with Total S.A. of France to form TotalFina and with Elf in 2000 to form TotalFinaElf. The company's current name is Total S.A. (since 2003).

Petrofina expanded its operations to the United States in 1956 with the purchase of Texas-based Panhandle Oil Company, which was headquartered in Wichita Falls, Texas, where the firm operated an oil refinery and marketed gasoline through service stations in Texas, Oklahoma and New Mexico. American Petrofina, as the United States operation was called, further expanded its presence in the US through the purchase of several small oil companies, the largest being the Cosden Oil Company from W.R. Grace in 1963, which gave FINA a very large chain of service stations in Texas and New Mexico along with an oil refinery in Big Spring, Texas.

The FINA brand appeared on gasoline and other petroleum products at Panhandle stations in 1958, with the service stations rebranded as FINA in 1959 and service stations acquired through purchase of Cosden and other companies also converted to the FINA brand. In 1961, FINA introduced its Pink Air promotional campaign noting that while FINA gasolines were loaded with all the same ingredients that made their fuels "Exactly As Good As The Best" adding that only at FINA stations could motorists get "Pink Air" for their tires to keep them from deteriorating. In its "Pink Air" ads, Fina (then undergoing a major expansion of its marketing territory which encompassed the Mid-Continent region from Texas to Minnesota) noted that Pink Air was arriving at new FINA stations as fast as they could be opened and set a goal of having Pink Air in all of its stations by May 1966 - five years later.


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