Pete Snyder
| Pete Snyder | |
|---|---|
 |
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| Born | August 5, 1972 |
| Alma mater |
College of William and Mary (BA) |
| Political party | Republican |
Pete Snyder (born August 5, 1972) is an American entrepreneur and marketing executive who is best known as the founder and former chief executive officer of New Media Strategies (NMS), a social media marketing agency that he started in 1999. Snyder stepped down as CEO of NMS in 2011 and founded the angel investment firm Disruptor Capital in 2012. Snyder was the chairman of the 2012 Virginia Victory Campaign and ran for Lieutenant Governor of Virginia in the 2013 United States elections where he failed to win the Republican nomination. Snyder declined to run for the Republican nomination for governor in 2017, instead endorsing Ed Gillespie.
Snyder's early career included stints as the director of public affairs at BrabenderCox and the senior political director for Luntz Research Companies. He first gained recognition as a pollster to New York City mayor Rudy Giuliani during the 1997 mayoral campaign.
Snyder launched New Media Strategies in November 1999 with $150,000 from his own savings, credit cards, and the investments of friends and family, initially running the company from his Capitol Hill apartment. Based on his market research experience, Snyder chose to treat the Internet as "the world's largest focus group," creating the first Internet firm to offer data mining and real-time communications consultation to clients. The company found its earliest success with Hollywood studios, and soon counted The Walt Disney Company, Coca-Cola, Burger King, AT&T, NBC and Ford among its clients. In 2006 Snyder was named a Fortune Small Business Best Boss. Drawing upon his background in political consulting, Snyder expanded the company by creating a public affairs division, which has included both political and news media clients such as the Fred Thompson presidential campaign and C-SPAN.The Washington Post has referred to Snyder as a "pioneer in consumer communication", on account of his early entrance into the business of online market research and communications.
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