New Media Strategies
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| Subsidiary | |
| Industry | Social media, marketing, public relations |
| Founded |
Washington, DC (1999) |
| Headquarters | Arlington, Virginia, United States |
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Key people
|
Pete Snyder, Founder |
| Parent | Meredith Corporation |
| Website | nms |
New Media Strategies (NMS) is a social media agency headquartered in Arlington, Virginia. The company was founded in 1999 by Pete Snyder, and as of 2011 has 120 employees. NMS is known as one of the first companies to strictly focus on social media as a form of marketing communications, and is "the largest social media agency in the world" according to The Washington Post. It is a subsidiary of Meredith Corporation, a Fortune 500 media company which acquired NMS in 2007.
Pete Snyder founded New Media Strategies in 1999 with $150,000 from his own savings, credit cards, and the investments of friends and family. The company initially operated from Snyder's Capitol Hill apartment before opening office space in Washington, D.C, and later moving its headquarters to Arlington, Virginia. Drawing upon earlier experience in political polling and market research, Snyder recognized that companies at the time lacked an understanding of how to interpret and respond to what was being said about them online—prompting him to establish the first Internet firm to offer online conversation analysis and real-time communications consultation to clients. The business model was based on treating the Internet as "the world's largest focus group" and the company found its earliest business with film studios, soon counting The Walt Disney Company, ABC and Burger King among its initial clients. In 2005, Washingtonian magazine listed it as one of the Baltimore-Washington metropolitan area's "50 Great Places to Work". Though it was created during the tech boom of the late 1990s, NMS expanded in the years following this time period, being recorded by Inc. Magazine' as one of the "500 fastest growing private companies" in the United States in 2004, 2005 and 2006.
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