Frank Luntz
| Frank Luntz | |
|---|---|
Luntz at the 2009 Texas Book Festival
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| Born |
February 23, 1962 West Hartford, Connecticut |
| Nationality | American |
| Education |
University of Pennsylvania University of Oxford |
| Occupation | Republican Party strategist, communication consultant, and political pollster |
| Home town | West Hartford, Connecticut |
| Political party | Republican Party |
| Website | www |
Frank I. Luntz (born February 23, 1962) is an American political consultant,pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict.
Luntz's most recent work has been with the Fox News Channel as a frequent commentator and analyst, as well as running focus groups during and after presidential debates on CBSN. Luntz describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He is also an author of business books dealing with communication strategies and public opinion. Luntz's current company, Luntz Global, LLC, specializes in message creation and image management for commercial and political clients.
Luntz was born and grew up in West Hartford, Connecticut, the son of Phyllys (née Kelmenson) and Lester Luntz, who together wrote the first American forensic dentistry textbook. He graduated from Hall High School, graduated with a bachelor of arts degree in history and political science from the University of Pennsylvania, and received a doctorate in politics from Oxford University.
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