People's Postcode Lottery

The Postcode Lottery format was introduced by Dutch company Novamedia BV, which launched its first postcode lottery in The Netherlands in 1989. Novamedia now runs six charity lotteries, Nationale Postcode Loterij, Vrienden Loterij and BankGiro Loterij in The Netherlands, Svenska Postkod Lotteriet in Sweden, People's Postcode Lottery in Great Britain – and in July 2016, Deutsche Postcode Lotterie was launched throughout Germany. Together, they have contributed over €6.1 Billion to charitable organisations around the world.

People's Postcode Lottery launched in the North of England in 2005 as a pilot-scheme. After a successful launch, it expanded into Scotland in 2007 and launched in Wales in July 2010. The Lottery was established to raise money for charity and increase awareness of the work of the various charities and good causes supported by its players.

People's Postcode Lottery is a subscription lottery. Players sign up to pay monthly in advance by Direct Debit, credit card, debit card or PayPal. There are ten draws a month with prizes every day.

A player's tickets are based on their home's postcode.

In accordance with Gambling Act 2005 restrictions, the maximum amount which can be won by a single People's Postcode Lottery ticket is £400,000, or 10% of the total draw proceeds.

A minimum of 30% goes to various trusts, which in turn provide funding to charities and community projects across Great Britain and internationally. As an External Lottery Manager, People's Postcode Lottery manages multiple society lotteries promoted by different charities. Over 2,000 good causes have received support.

People's Postcode Lottery has a number of celebrity ambassadors. Current ambassadors include Dame Ellen MacArthur, Kaye Adams, Lorraine Kelly, Aggie MacKenzie, Colin McCredie and Mark Beaumont amongst many others.

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Wikipedia