Pandora Internet Radio
 
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Pandora homepage in November 2016
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| Type of business | Public |
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| Available in | English |
| Traded as | : P Russell 1000 Component |
| Founded | January 2000 (as Savage Beast Technologies) Oakland, California, U.S. |
| Headquarters | Oakland, California, U.S |
| No. of locations | 26 |
| Area served | United States |
| Founder(s) | Will Glaser Jon Kraft Tim Westergren |
| Key people | Roger J. Lynch (CEO) |
| Services | Internet radio |
| Revenue |
 $1.38 billion (FY 2016) |
| Employees | 2,200+ |
| Subsidiaries | Rdio (as of December 22, 2015), Next Big Sound |
| Website | pandora |
| Alexa rank |
 371 (May 2017) |
| Advertising | Banner ads, video ads, audio ads |
| Registration | Optional (required to save stations) |
| Users | 81 million active (2016), 4.3 million subscribers (2016) |
| Current status | Active |
| Native client(s) on | Universal Windows App, iOS, Android |
| Written in | Java |
Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service powered by the Music Genome Project. As of August 1, 2017, the service, operated by Pandora Media, Inc., is available only in the United States. On July 14, 2017, Pandora emailed Australasian users to notify them that New Zealand and Australian access to Pandora would cease on July 31, 2017.
The service plays songs that have similar musical traits. The user then provides positive or negative feedback (as thumbs up or thumbs down) for songs chosen by the service, and the feedback is taken into account in the subsequent selection of other songs to play. The service can be accessed either through a web browser or by downloading and installing application software on the user's device such as a personal computer or mobile phone.
In 2000, Pandora Media Inc. began as Savage Beast Technologies, and was founded by Will Glaser, Jon Kraft and Tim Westergren. The idea was to create a separate, individualized radio station for each user, with music that the user prefers without music that he or she does not prefer. The company quickly ran through its initial $2 million in funding, running out of money by 2001. Founder Tim Westergren then convinced Pandora's 50 employees of the company to work for two years without pay.
Initially, the company pursued a transitional strategy of technology licensing to third parties including AOL, Best Buy, Barnes & Noble, and Tower Records. In 2004, the company returned to its initial vision of producing customized radio stations and changed its name to Pandora Media. The website began as a paid service but quickly changed to an advertising service to make it also available free for users.
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