Pacific Arts
Screenshot of the Pacific Arts Corporation logo circa 1981
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| Private | |
| Industry | media and content |
| Founded | 1974 |
| Headquarters |
Monterey, California, United States |
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Key people
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Michael Nesmith, Owner; Howard Leitner, Accountant; Victoria Kennedy, Corporate Secretary |
| Products | distribution and management of media properties; managing partner of Videoranch LLC; 3D online Environments; Live content into virtual environments |
| Owner | Michael Nesmith |
| Subsidiaries | The Pacific Arts Corporation, Inc., Pacific Arts, Pacific Arts Audio, Pacific Arts Entertainment, Pacific Arts Video, Rio Records, Zoomo Productions, Inc. |
| Website | Videoranch |
The Pacific Arts Corporation, Inc. is a company formed by Michael Nesmith circa 1974 to manage and develop media projects, including the medium and the content. The company is associated with a "drawing" dove logo.
Pacific Arts Corporation, Inc. began as Pacific Arts Productions, Inc. when incorporated on October 18, 1974 as a California corporation by Michael Nesmith (incorporated by Nesmith's accountant, Howard Leitner of Leitner, Zander, Sniderman & Co., Los Angeles). The first product released under Pacific Arts Productions was under the subsidy of the Pacific Arts Records label in September 1974 of Nesmith's own concept album, The Prison.
Between 1974 and 1981, Pacific Arts Productions created a large library of various musical artists and built its own independent record distribution system. Nesmith considered Pacific Arts an umbrella corporation over two major divisions: TV and records. It was during this time that Nesmith began to develop music videos, produce PopClips (the predecessor for MTV), and ideas for a non-theatrical home video business.
In 1981, Pacific Arts Productions, Inc. changed its name to The Pacific Arts Corporation, Inc. (PAC) PAC was then structured to oversee various anticipated subsidiaries for managing different types of media which included Pacific Arts Records. There have been several Pacific Arts subsidiaries over the years, including, but not limited to, Pacific Arts Productions, Inc., Pacific Arts Pictures (merged out), Pacific Arts Publishing (merged out), and Pacific Arts Audio Inc. (dissolved).
Following the creation of PAC in 1981, Pacific Arts Video (a subsidiary of PAC) released the home video Elephant Parts, a long-form video featuring various comedy skits and music videos. Elephant Parts was an early home video available to consumers and would win the first Grammy Award for a music video.
In 1992, Pacific Arts began releasing promotional material on the then-upcoming video, Michael Nesmith Live at the Britt Festival. With the release, Nesmith alludes to the growing number of subsidiaries, listing the distribution of the video as a Pacific Arts subsidiary named "One of the Nesmith Enterprises". On the release of Nesmith's album The Garden in 1994, he introduced his current record company, Rio Records. PAC is the managing partner of Videoranch, LLC which was established in 2007 as a Delaware LLC. Videoranch LLC is the operating entity for Videoranch.com and Videoranch3d.com.
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