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Onswipe

Onswipe
Private company
Industry Publishing
Founded June 1, 2010 (2010-06-01) as PadPressed, rebranded as Onswipe in 2011
Founder
Headquarters New York City, New York, United States
Area served
Worldwide
Key people
Services Touchscreen platform
Website www.onswipe.com

Onswipe is a New York-based tablet publishing company that creates customized mobile sites for web publishers. The company has raised over $6 million in venture-capital funding.

Before starting Onswipe, Jason L. Baptiste and Andres Barreto, the co-founders of Onswipe, co-founded Cloudomatic, a SaaS app store for businesses acquired by Ambassador (formerly Zferral). They have both remained as advisors since the acquisition.

Baptiste and Barreto founded Onswipe as PadPressed on June 1, 2010. The company’s first prototype launched in July 2010. The company was rebranded as Onswipe in 2011.

In 2011, Onswipe was chosen to be part of the Techstars, a startup incubator that offers seed funding and three months of mentorship for selected firms.

The Onswipe platform launched in June 2011. Also in 2011, Time Inc. named Onswipe one of "10 NYC Startups to Watch”.

In May 2012, the company released Onswipe for iPhone and Onswipe Draft. Onswipe for iPhone enables the delivery of iPhone-optimized touch content. Onswipe Draft is a web-based editor designed for personalizing Onswipe layouts.

In August 2012, Onswipe hired Jared Hand as its first chief revenue officer and Rich Bloom as its first chief operating officer.

On 12 August 2014, Onswipe was acquired by Silicon Valley-based Beanstock Media for a mixture of cash and stock.

Onswipe was featured in the Bloomberg TV documentary series called TechStars. Running from September to October 2011, the six-episode series featured the companies from TechStars' New York City program. Onswipe and ten other companies including Nestio, Shelby.tv, and CrowdTwist were filmed in a reality-show style.

Onswipe uses HTML5 to allow publishers to develop mobile content without having to develop native applications.

Onswipe is available for the iPad and other tablets as well as the iPhone. It is a SaaS solution that adds only one line of code to the publisher's existing website, but allows publishers to make changes through its "Draft" functionality. It is 100% ad-driven and costs nothing for publishers to use.


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