CrowdTwist
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| Private Company | |
| Headquarters | New York City |
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Area served
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Worldwide |
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Key people
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Scott Matthews (CEO) Josh Bowen (Co-Founder & Chief Corporate Development Officer) |
| Website | www |
CrowdTwist is a privately held company headquartered in New York City, New York that provides a SaaS based omni-channel loyalty and analytics platform that is designed to allow marketers to acquire, engage and retain customers. The information gathered by CrowdTwist can be used and analyzed by companies to create customer profiles on both an individual and macro level. CrowdTwist investors include StarVest Partners, SoftBank Capital, Fairhaven Capital, KBS+P Ventures and Bertelsmann Digital Media Investments. Scott Matthews serves as CrowdTwist's chief executive officer.
CrowdTwist was founded in August 2009 by Irving Fain, Josh Bowen and Mike Montero. Fain and Bowen previously worked together at Clear Channel Digital, where Bowen was in charge of analytics and Fain oversaw the company's digital marketing and social platforms. They also supervised Clear Channel's marketing loyalty program. While at Clear Channel, the two decided to create a brand loyalty program that would encompass both online and offline activities. Bowen, in his previous work at MTV, had realized that few music artists truly knew their fans and believed a loyalty platform could solve that.
The platform was originally conceived as a way for musicians to better connect with their fans. While planning the business, Fain and Bowen met Mike Montero. Montero had previously founded and sold two startup companies, Fotolog.net and Community Connect Inc. He joined the company as chief technology officer. CrowdTwist launched in 2010.
In late 2011, CrowdTwist was accepted into the inaugural class of the Techstars NYC program. Techstars is a startup accelerator that awards selected startups up to $18,000 in seed funding, three months of mentorship from successful entrepreneurs and investors, and the opportunity to pitch to angel investors and venture capitalists at the end of the program. CrowdTwist developed and expanded its program offerings through its participation in Techstars. The company was also featured on Bloomberg Television's TechStars reality show in 2011.
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Wikipedia