On Demand (Sky)
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| Developer(s) | Sky |
|---|---|
| Initial release | 27 March 2007 |
| Platform | TV |
| Available in | English |
| Type | Video on demand |
| Website | www |
On Demand is the brand-name of a range of services from Sky designed to compete with video on demand services currently offered by rival companies such as Virgin TV or BT Vision as well as internet television services such as LoveFilm and Netflix.
On Demand has been available in various forms including: a PC version using a peer-to-peer platform over broadband Internet connection, a version for users of 3G mobile telephones, a push video on demand service for subscribers equipped with a Sky+ HD set-top box or the PVR3 version of the Sky+ set top box and a pull video-on-demand service.
On 27 March 2007, Sky launched its Sky Anytime service for owners of Sky HD set top boxes. The service is a Push video on demand (push VoD) system similar to Top Up TV's TV Favourites, where the Sky+ PVR automatically records programmes transmitted over-night. The service uses 140GB of previously reserved disk space on Sky+ HD boxes hard-disk space whilst on standard Sky+ boxes it uses 80GB of the hard-disk space. The service is intended to provide a catch-up of a selection of the last week's programming. The service was launched on PVR3 Sky+ boxes manufactured by Pace and Amstrad on 24 April 2007. The update for Thomson boxes was delayed because of technical difficulties, it was finally launched for Thomson boxes on 29 May 2007.
On 30 July 2009, Sky confirmed the launch of a 'pull' video-on-demand service for 2010, adding to the Sky Anytime 'push' VOD service. On 29 April 2010, Sky revealed that it will name its video-on-demand service Sky Anytime+. "It will be a broad offering at launch with a large range of content across the range of content that we show," CEO Jeremy Darroch said. "(It will feature) progressive download using the broadband return pathway and the hard disc in a combined way. All of the boxes are VOD-ready, so we'll be able to roll it out to all of the box population." Sky Anytime+ began a staggered roll out from 26 October 2010, The majority of Sky's customers were able to receive the service by the end of 2010. In the phased rollout, all remaining receivers were enabled in the first part of 2011. A background over-the-air update in 2010 upgraded all existing Sky+ HD boxes with the software needed to run Anytime+.
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