Top Up TV
 |
|
| Limited company | |
| Industry | Pay TV |
| Founded | March 2004 |
| Defunct | June 2015 |
|
Key people
|
David Chance, Nick Markham |
| Products | Pay TV services programming |
| Website | www.topuptv.com |
Top Up TV was a pay TV service in the United Kingdom launched in March 2004, operating on the digital terrestrial television platform. The aim of the service was to "Top Up" Freeview customers by providing additional content and services through encrypted TV channels unavailable to regular Freeview viewers. The company offered a variety of content from various providers through 'TV Favourites', old and low budget movies from NBCUniversal through PictureBox Movies, all of which were through an on demand basis. Top Up TV formerly offered live premium sports channels including ESPN, Sky Sports 1 and Sky Sports 2. Top Up TV could be received by DVB-T DVR set top box with a built-in card slot for Top Up TV, or a TV with a built-in card slot.
As of July 2013, there were approximately 200,000 subscribers.
At the end of 2013, Top Up TV sold their subscriber business to Sky but continued to run conditional access to the Freeview platform which BT uses to broadcast BT Sports 1 and 2.
Launched in December 2006 as Top Up TV Anytime, the service offered video on demand content from many channels. In 2009, Top Up TV Anytime was rebranded as TV Favourites, as Top Up TV no longer needed the Anytime brand to differentiate its on-demand service from its previous linear service. The service was only accessible through a Top Up TV DVB-T DVR set top box. Content was available by pressing the Top Up TV button on the remote whilst watching a TV channel or perusing the EPG. Over time, channels like Living and Home were phased out, replaced by programmes from the BBC, Warner Bros. Television and The Walt Disney Company. The channel icons displayed on the Top Up TV EPG changed from being the logo of their respective channel in favour of a uniformed genre list.
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