Omniture

Adobe Marketing Cloud

Type	Subsidiary
Industry	Web Analytics Market Research Online Optimization
Founded	1996
Headquarters	Lehi, Utah
Key people	Brad Rencher, Omniture Business Unit SVP and GM Josh James, Co-founder John Pestana, Co-founder
Products	Adobe SiteCatalyst Adobe SearchCenter+ Adobe Discover Adobe Test&Target Adobe Genesis Adobe Insight Adobe Merchandising Adobe Search&Promote Adobe Survey Adobe Recommendations Adobe DigitalPulse Adobe Scene7
Number of employees	> 1,000 (2008)
Parent	Adobe Systems
Website	http://www.omniture.com

Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.

The company was founded in 1996 by Josh James and John Pestana and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. During a period of rapid growth, the company was one of Inc. Magazine's 500 fastest-growing private companies. Omniture was listed on the NASDAQ with OMTR as its ticker symbol in 2006.

Omniture bought behavioral targeting company Touch Clarity for $51.5 million in 2007. In late 2007 the company acquired web analytics company Visual Sciences, Inc. (formerly WebSideStory) for $394 million, and also purchased Offermatica for $65 million. In September 2008 it agreed to acquire the site search and merchandising aspects of Israeli e-commerce search solution provider Mercado for $6.5 million.

On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture for $1.8 billion. The deal was completed on October 23, 2009, and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit.

Adobe vacated the former Omniture offices in Orem, Utah in November 2012, moving a large portion of its Digital Marketing Business Unit to a new facility in Lehi, Utah. It is used in web analytics mainly for analyzing the data.