Scene7
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| Subsidiary | |
| Industry | computer software |
| Founded | San Rafael, California (1990s) |
| Headquarters | San Francisco, California |
| Parent | Adobe Systems |
| Website | scene7.com |
Scene7 is an American software company that provides document hosting and interactive publishing services such as online catalogs, targeted email, video, and image management. Retailers use the company's services to showcase products on their websites and to allow customers to manipulate product images by zooming in and rotating products, simulating the inspection of merchandise in retail stores.
The company was founded as a division of Autodesk. The division was sold to Broderbund in 1998, then spun off as a company called GoodHome.com in June 1999. After GoodHome.com failed to become profitable, it was reorganized and renamed Scene7. Scene7 formally launched in 2001. The company focused on helping companies prepare interactive advertisements for consumers. Scene7 was acquired by Adobe Systems in 2007 for an undisclosed sum.
A subsidiary of Adobe Systems, Scene7 provides document hosting and interactive publishing services, typically charging clients $30,000 to $50,000 a year to convert catalog print files to interactive web pages. The company does most of its business in North America. Its primary competitors for dynamic imaging services and technology are RichFX and LiquidPixels. Scene7 products rely on several Adobe products, including Adobe Photoshop, Adobe InDesign, Adobe Flash, Adobe Illustrator, and Adobe Flex; this relationship existed before Adobe purchased the company. Scene7 does not maintain any servers to host its services; instead, it uses a "pay as you grow" program that only requires it to pay for the resources that it uses.
Scene7's clients include the companies Sears, Lands' End, Harrods, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy, and QVC. In 2001, Scene7 agreed to develop home design and landscaping software for Individual Software for $50 million. High-end casual clothing retailer Anthropologie has used Scene7's services to create and deploy online catalogs for its e-commerce website since November 9, 2004. The retailer implemented Scene7's Dynamic Imaging service to let customers zoom in on products, similar to how merchandise is inspected in retail stores. The Harrods department store signed an agreement with Scene7 on June 24, 2005 to use Scene7's imaging and catalog system on the store's website. This required Harrods to convert all its printed material to a digital format for Internet use.
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