Ocean Village (company)
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| Subsidiary | |
| Industry | Transportation |
| Fate | Brand discontinued |
| Founded | 2003 |
| Defunct | 2010 |
| Headquarters | Southampton, Hampshire, UK |
| Products | Cruises |
| Parent | Carnival Corporation & plc |
| Website | http://www.oceanvillageholidays.co.uk/ |
Ocean Village was a British-American owned cruise line, based in Southampton, Hampshire, UK. Designed to offer an alternative cruise experience, Ocean Village was founded by P&O Princess Cruises, which later merged with Carnival Corporation to form Carnival Corporation & plc. Ocean Village operated from 2003, until 2010 when the brand was discontinued, with the cruise ship Ocean Village transferring to P&O Cruises Australia. Ocean Village became part of P&O Cruises Australia.
Ocean Village was formed in 2003 as a sister company to P&O Cruises, providing an alternative cruise experience, targeting families and those looking for casual dress codes and fun events as opposed to formal dining. The target audience was 30 to 50 years old and with the cruise concept of freedom and flexibility on board with regard to food, clothing, and entertainment. A secondary target was families, with extensive family facilities. The company's slogan was "the Cruise for people who don't do cruises" and the company extended this policy over both of its ships. It had a fleet of two ships which sail Western and Eastern Mediterranean in the summer and the Caribbean and Mexico in the winter.
The company's first ship, Ocean Village, was transferred from P&O Cruises in 2003. In 2006, the company was due to take operations of the Regal Princess, but the idea was cancelled in favor of sending her to P&O Cruises Australia. Ocean Village Two was then transferred from AIDA Cruises, Carnival PLC's Germany-based brand with a similar ideology to Ocean Village, in 2007.
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