OVO Sound
| OVO Sound | |
|---|---|
 |
|
| Parent company | Warner Bros. Records |
| Founded | 2012 |
| Founder | |
| Status | Active |
| Distributor(s) | Warner Bros. Records for the U.S. WEA International Inc. for the world outside the U.S. |
| Genre | |
| Country of origin | Canada |
| Location | Toronto, Ontario |
| Official website | ovosound |
OVO Sound is a Toronto-based Canadian record label founded by hip hop artist Drake, Oliver El-Khatib, and long-time producer Noah "40" Shebib in 2012. It operates as a subsidiary of, and is distributed through, Warner Music Group's Warner Bros. Records.
Current acts include Drake himself, PARTYNEXTDOOR, Majid Jordan, OB O'Brien, Roy Woods, dvsn as well as in-house producers 40, Boi-1da, T-Minus, Mike Zombie, Nineteen85 and Future the Prince.
The label's roots can be traced back to 2006, where Drake's first official mixtape, Room for Improvement, was released under the unofficial record label, "All Things Fresh" which eventually became "October's Very Own". This was due to Drake's standing as an unsigned artist at the time, with subsequent releases published under the "October's Very Own" moniker. Drake would then raise the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs, on stage as well as the distribution of OVO merchandise.
The record label was then officially founded in 2012, by Drake and long-time producer, Noah "40" Shebib, showing to the huge success of Drake's third studio album Nothing Was the Same. According to Billboard, Drake shortly signed a partnership deal with Warner Bros. Records with the label, in a deal similar to Rick Ross' to the record company. As Ross is signed as a solo artist to Epic, the artists on Ross' Maybach Music Group label are signed to Atlantic Records, former partners with Warner. Drake will still be signed as a solo artist to Republic Records through Young Money/Cash Money, but the artists he signs to OVO Sound will have their content distributed through Warner.
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