OPI Products
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| Subsidiary | |
| Founded | 1981 |
| Headquarters | North Hollywood, California |
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Key people
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George Schaeffer, CEO/President Suzi Weiss-Fischmann, Executive VP/Artistic Director |
| Products | Nail polish |
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Number of employees
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500 + |
| Parent | Coty, Inc. |
| Website | opi.com |
George Schaeffer, CEO/President
OPI Products, branded as O·P·I, is an American nail polish manufacturer headquartered in North Hollywood, California and a subsidiary of Coty, Inc..
OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981. Shortly after taking over the company, Schaeffer was joined by Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc.
In 1989, OPI expanded its portfolio to nail lacquers and later other products. In 2003, OPI created a Legally Blonde 2 collection that was also featured in the film. Collaborations that have followed include Ford Mustang, the 2010 film Alice in Wonderland, and Dell (2009).
In 2003, OPI launched a nail polish line for dogs called Pawlish that received mixed reviews. In 2007, after pressure from the EPA and the organization Campaign for Safe Cosmetics, OPI reformulated its nail lacquers and eliminated chemicals DBP (dibutyl phthalate), formaldehyde and toluene.
In 2010, OPI was acquired by Coty, Inc. In 2014, Coty appointed Mary van Praag as General Manager of OPI. Van Praag replaced John Heffner, the now CEO of Drybar.
OPI has teamed up with various celebrities in order to sell their products to a specific niche, with collections named after the artist which endeavor to express their work and personality. Justin Bieber, a Canadian singer, was one of the first to release a celebrity nail polish collection for OPI. In 2010, his "One Less Lonely Girl" collection was released under their drugstore brand, Nicole by OPI, and was sold exclusively in Wal-Mart stores. The Justin Bieber collection proved a successful seller for the brand.
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Wikipedia