Nova M Radio
| Privately owned limited liability company | |
| Industry | Radio broadcasting, advertising |
| Genre | National radio network |
| Founded | 2006 |
| Defunct | 2009 |
| Headquarters | Phoenix, Arizona |
|
Area served
|
United States, Canada (XM Canada, Sirius Canada) |
|
Key people
|
Sheldon Drobny, Anita Drobny, Mike Newcomb |
| Products |
Nancy Skinner radio program The Mike Malloy Show The Mike Newcomb Show |
Nova M Radio, later known as On Second Thought, was a radio syndication service providing progressive talk programming. Founded as Nova M Radio by Sheldon and Anita Drobny in 2006, its stated purpose was to purchase, own, and operate underperforming radio stations in small and medium-sized markets. These stations would then broadcast progressive talk radio content, particularly programming from their own network, as well as from Air America Radio and other organizations. On February 18, 2009, the network was bought out by Mike Newcomb, a former on-air personality and business partner with the Drobnys; it was Newcomb who gave the company its final name.
On Second Thought had planned on using 1190 Nova M KNUV Phoenix as its flagship station, however on March 2, 2009, KNUV's doors were reported padlocked closed, and on March 5, 2009 KNUV returned to a Spanish-language news/talk/music format. Since the network's operations were based at the studios, the network was shut down.
In late March 2006, Nova M entered into a local marketing agreement (LMA) with Continental Broadcasting, owner of KPHX in Phoenix, Arizona, bringing the progressive talk programming formerly carried (since the fall of 2004) by KXXT (1010 kHz AM) with them.
On October 18 of the same year, following the Chapter 11 filing by Air America, Nova M announced that it would form its own radio network featuring personalities including Newcomb, Mike Malloy, and John Zogby. The eventual Nova M lineup had only two weekday hosts on the full network, Malloy and Randi Rhodes, and one Sunday program featuring Herb "Sarge" Phelps and King Daevid MacKenzie that aired on the Phoenix station and WQRZ-LP in Bay St. Louis, Mississippi. KPHX served as the flagship of Nova M's new network until the end of 2008. Network General Manager, Arthur Mobley, facilitated the purchase of KNUV in order to save the network before the LMA with KPHX was due to terminate. Mobley cocordinated the move to KNUV 1190 AM and the network was briefly simulcast on KNUV. When the LMA ended with KPHX, the station switched to an Adult standards music format and KNUV became the new Nova M flagship station on January 1, 2009.
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