Norina Matchabelli
| Norina Matchabelli | |
|---|---|
 |
|
| Born |
Eleanora Erna Cecilia Gilli 3 March 1880 Florence, Italy |
| Died | 15 June 1957 (aged 77) Myrtle Beach, South Carolina, U.S. |
| Other names | Maria Carmi |
| Occupation | Actress Perfumer |
| Title | Princess |
| Spouse(s) |
Karl Vollmöller Prince Georges V. Matchabelli |
Princess Norina Matchabelli (born Eleanora Erna Cecilia Gilli; March 3, 1880 – June 15, 1957) was co-founder of the perfume company Prince Matchabelli, a stage and screen actress, publisher, and a disciple of Indian spiritual teacher Meher Baba. Her stage name was Maria Carmi.
Gilli was born in Florence, Italy, the daughter of confectioner Luigi Gilli, originally from Samedan, and his wife Emma Troll from Winterthur. She was the youngest of five children and spent her youth in Florence and Fiesole.
She began her stage career at Max Reinhardt's acting school at the Deutsches Theater and belonged to his company from 1907 to 1909. Under the stage name Maria Carmi, she played in Italian and German theater and in silent films.
Her most notable performance was as the Madonna in the original spectacle-pantomime play The Miracle written by Karl Vollmöller whom she married in 1904. The play was originally produced in Germany. It opened in London on 23 December 1911 at the Olympia Arena. On 23 December 1923 it was revived in New York City on Broadway, then went on a tour of Detroit, Milwaukee and Dallas.
In the New York version she alternated nightly with Lady Diana Manners, another international beauty of the period. In all Norina gave over 1,000 performances of the play.
After divorcing Vollmöller, Norina married Georges V. Matchabelli, the Georgian prince and diplomat, in , in 1917. Georges was the Georgian ambassador to Italy until the 1921 Bolshevik takeover of Georgia, and lived in Rome. The couple moved to the United States in 1923. Georges was an amateur chemist and with Norina co-founded the now-famous perfume company Prince Matchabelli in 1926. In 1933, the couple divorced. Georges died in 1935 and in 1936 Norina sold the company to Saul Ganz for $250,000.
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