Nongfu Spring
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Native name
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农夫山泉股份有限公司 |
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| Private | |
| Industry | Beverages |
| Founded | September 26, 1996 |
| Founder | Zhong Shanshan (钟睒睒) |
| Headquarters | Hangzhou, Zhejiang, China |
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Key people
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Zhong Shanshan (Chairman) |
| Products | Bottled water, Beverages |
| Website | www.nongfuspring.com www.nongfuspring.global |
| Nongfu Spring Co., Ltd. | |||||||
| Simplified Chinese | 农夫山泉股份有限公司 | ||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 農夫山泉股份有限公司 | ||||||
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| Transcriptions | |
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| Standard Mandarin | |
| Hanyu Pinyin | nóng-fū shān-quán gǔ-fèn yǒu-xiàn gōng-sī |
Nongfu Spring (simplified Chinese: 农夫山泉; traditional Chinese: 農夫山泉; pinyin: Nóngfū Shānquán) is a Chinese bottled water and beverage company headquartered in Xihu District, Hangzhou, Zhejiang province.
The company adheres to "natural and healthy" as the product concept. They promise to not use tap water to produce bottled drinking water, and never add any artificial minerals in drinking water. They believe in constructing plants and filling bottles at water source areas in order to ensure that all processes are completed at the water source.
In 2015 Nongfu Spring Natural Mineral Water successively received 5 top international design awards:
The company was established on September 26, 1996.
A major breakthrough for Nongfu Spring happened in 1999. Zhong Shanshan, the founder of the company, unexpectedly announced at a media conference that was supposed to unveil one of the company's factory sites that Nongfu Spring would cease sales of its purified water and focus on producing just natural water, saying that the former was found to offer no health benefits. It led to an instant boost in sales. Later on, according to China Daily, the company promptly got advertisers to portray Nongfu Spring as "the transporter in the natural world, instead of a manufacturer of water".
The company grew steadily in strength and stature over the years, achieving revenues of more than 10 billion yuan ($1.53 billion) in 2011.
On April 10, 2013 the Beijing Times accused the company of intentionally not adopting Chinese national water standards and instead adopting the lower standards of Zhejiang province. This started a dispute between the company and the newspaper.
In May 2013, the China Daily reported that quality authorities in Zhejiang tested 19 batches of bottled water from Nongfu Spring from 2009 to 2012, and all met both Zhejiang and national standards.
In November 2013 the company accused the Beijing Times of defamation and filed a lawsuit in the Beijing Second Intermediate People's Court against the newspaper, demanding 60 million yuan ($9.85 million USD).
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Wikipedia