No frills

A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term "frills" originally refers to a style of fabric decoration. Something offered to customers for no additional charge may be designated as a "frill" - for example, free drinks on airline journeys, or a radio installed in a rental car. No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices.

Most common products and services for which no-frills brands exist include budget airlines, supermarkets, vacations and pre-owned vehicles.

No-frills supermarkets are recognisable by their store design and business model.

Examples of no-frills supermarkets are:

*Dia, Minipreço and Ed are all part of the Dia Group, which is in turn part of the Carrefour Group. (Brazil, Spain)

In the United States, a no-frills automobile model typically has a minimum of convenience equipment, a less powerful engine and spartan trim.

Frequently, these models represent the lowest-priced version of a larger selection of more lavishly equipped and trimmed models of that same car. Often, the less-expensive models are sold with a manual transmission and have a shorter options list. Early 1950s American examples include the Chevrolet 150 and Kaiser-Frazer Henry J. These were larger cars than those produced in the US in the 1940s gasoline rationing period by Crosley, who shut down in 1952.

One of the more famous no-frills cars was the Studebaker Scotsman, which was on sale from 1957 to 1958. These cars came with a low-grade cloth-trimmed front seat and contained only a driver's side sunvisor, no door armrests and painted trim (in lieu of chrome trim); even routine convenience items, such as a cigarette lighter and dome light were deleted. Buyers were allowed to buy only a low-cost heater and a few other trim and convenience items from a short options list; a radio was not offered as an option on this model (unlike Studebaker's more expensive models).

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Wikipedia