Nixon (company)
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| Founded | 1997 |
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| Headquarters | Encinitas, United States |
| Products | Wristwatches, Accessories, Apparel, Headphones, Portable Speakers |
| Website | http://www.nixon.com/ |
Nixon is an American watches, accessories and audio brand founded in 1997 in Encinitas, California. Focused on the youth lifestyle market, Nixon’s range of team-designed, custom-built products was first introduced at retail via independent boardsport retailers, including surf, skate, & snow shops. The brand’s range and popularity quickly grew to include distribution in specialty boutique and fashion stores including Barneys New York, Fred Segal, 10 Corso Como, Beams Japan, Colette, better watch retailers and more. Currently sold in 80 countries worldwide, Nixon maintains stand-alone retail stores in Berkeley, California as well as Bondi & Melbourne, Australia and Kuta, Bali.
Nixon was founded by Andy Laats and Chad DiNenna after DiNenna’s unsuccessful attempt to find a watch that reflected his personal style.
Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people working in those circles. Laats, a former snowboard product manager at Burton with an engineering degree from Cornell University, was in the process of earning his Master of Business Administration (MBA) from Stanford University when he and DiNenna met to discuss the start up of Nixon. DiNenna, originally from Southern California, had studied Communications at California State University, Long Beach and previously worked in publishing at TransWorld Media for five years prior to the launch of Nixon.
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