Nintendo Australia
Nintendo's international logo
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| Proprietary Limited, Subsidiary, Private | |
| Industry | Video games |
| Founded | 1994 |
| Headquarters | Scoresby, Victoria, Australia |
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Key people
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Tom Enoki: Managing Director, Hiroshi Yamauchi, Graham Kerry, Susumu Tanaka |
| Products | Game Boy line, Nintendo 64, GameCube, Nintendo DS, Wii, Nintendo 3DS, Wii U, Video game software |
| Revenue |
 A$105.9 million (2013-14)
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A$15.1 million (2013)
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Number of employees
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 75 (2016) |
| Parent | Nintendo |
| Website | www.nintendo.com.au |
Nintendo Australia Pty. Ltd. (NAL) is Oceania's local head office for sales, licensing and distribution of video game products and other intellectual properties created by Nintendo and other companies. It is headquartered in Scoresby, Victoria, was established in 1994, and is a private company wholly owned by Nintendo Co., Ltd. in Japan. Prior distribution of Nintendo products inside Australia had been handled by Mattel. The company was originally jointly managed by Susumu Tanaka of Nintendo UK and Graham Kerry who worked prior as the general Manager of Mattel. It is currently managed by Tom Enoki, who took over from Yuji Bando in 2014, who had succeeded Rose Lappin as Managing Director in March 2010. Rose Lappin had worked for Nintendo since the early 1990s when Nintendo's products were distributed in Australia by Mattel. General Manager of Nintendo UK, David Yarnton was Nintendo Australia's Director of Sales & Marketing from March 1995 to September 2003. Aside from distributing its own products, the company also distributes some games for its systems by developers including Capcom and Atlus.
Nintendo Australia distributes Nintendo's products to most of the Oceanic region. Distribution of Nintendo's products in New Zealand was handled by Monaco Corporation Ltd, then Softprint Interactive Ltd, until Softprint went into bankruptcy. There was a major delay of Nintendo Australia's products in New Zealand after Softprint's bankruptcy until Nintendo Australia took over marketing and distribution of their products in New Zealand in the middle of 2008. Nintendo Australia then heavily marketed the DS and Wii in New Zealand throughout September and October 2008.
Nintendo Australia also acts as the Australian office for The Pokémon Company and handles all licensing for the Pokémon products and also handles licensing of Nintendo's other IPs to Toy Companies like Takara Tomy. Nintendo Australia handles all licensing of the Pokémon anime, and has given the Australian distribution rights to Magna Pacific. Former distributors were Siren Entertainment and Shock.
Nintendo Australia markets their games though mass media, magazines and the internet, and has the Australian version of the monthly magazine, Official Nintendo Magazine. Before 2011, Nintendo advertised heavily on busses and billboards, however they now focus their efforts on digital advertising, playing several ads on TV and in cinemas and placing internet banners on popular websites, although they continue to employ physical advertising. They created a YouTube channel in late 2011, initially to promote The Legend of Zelda: Skyward Sword. Nintendo Australia will often create their own ads but also re-use some from other regions as well.
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Wikipedia