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Game Boy line

Game Boy line
Gameboy logo.svg
Game Boy Line.png
Top: The Game Boy line logo.
Developer Nintendo
Type Handheld game console
Generation Fourth generation
Fifth generation
Sixth generation
Retail availability 1989–2008
Units sold 200.20 million
Media Game Boy Game Pak
Game Boy Color Game Pak
Game Boy Advance Game Pak
Predecessor Game & Watch
Successor Nintendo DS line

The Game Boy line is a line of handheld game consoles developed, manufactured, and marketed by Nintendo. The product line has sold 200 million units worldwide.

The original Game Boy (ゲームボーイ Gēmu Bōi?) and Game Boy Color combined sold 118.69 million units worldwide. All versions of the Game Boy Advance combined have sold 81.51 million units. All Game Boy systems combined have sold 200.20 million units worldwide.

The Game Boy line was succeeded by the Nintendo DS line. A number of Game Boy, Game Boy Color, and Game Boy Advance games have been rereleased digitally through the Virtual Console service for the Nintendo 3DS and Wii U.

Nintendo's Game Boy handheld was first released in 1989. The gaming device was the brainchild of long-time Nintendo employee Gunpei Yokoi, who was the person behind the Ultra Hand, an expanding arm toy created and produced by Nintendo in 1970, long before Nintendo would enter the video game market. Yokoi was also responsible for the Game & Watch series of handhelds when Nintendo made the move from toys to video games.

When Yokoi designed the original Game Boy, he knew that to be successful, the system needed to be small, light, inexpensive, and durable, as well as have a varied, recognizable library of games upon its release. By following this simple mantra, the Game Boy line managed to gain a vast following despite technically superior alternatives which would have color graphics instead. This is also apparent in the name (conceived by Shigesato Itoi), which connotes a smaller "sidekick" companion to Nintendo's consoles.


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