Nick@Nite
| Nick at Nite | |
|---|---|
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|
| Launched | July 1, 1985 |
| Network | Nickelodeon |
| Owned by |
Viacom Media Networks (Viacom) |
| Picture format |
1080i (HDTV) 480i (SDTV) |
| Slogan | The All New Nick at Nite |
| Country | United States |
| Language | English |
| Broadcast area | Nationwide (with international versions in Latin America, India, the Commonwealth of Independent States, and Southeast Asia) |
| Headquarters | Los Angeles, California |
| Sister channel(s) |
Nickelodeon Nicktoons TeenNick Nick Jr. NickMusic TV Land |
| Website | nickatnite.com |
|
Availability
(channel space shared with Nickelodeon) |
|
| Satellite | |
| DirecTV | Channel 299 (East; SD/HD) Channel 300 (West; SD only) 1885 VOD (HD) |
| Dish Network | Channel 170 (East; SD/HD) Channel 171 (West; SD only) |
| C-Band | AMC 11 – Channel 64 (4DTV Digital) AMC 18 – Channel 28 (H2H 4DTV) |
| Cable | |
| Verizon FiOS | Channel 252 (SD) Channel 253 (Nick 2; SD) Channel 752 (HD) |
| Available on most other U.S. cable systems | Consult your local cable provider for channel availability |
| IPTV | |
| AT&T U-verse | Channel 314 (East; SD) Channel 315 (West; SD) Channel 316 (Nick 2; SD) Channel 1314 (East; HD) Channel 1315 (West; HD) |
Nick at Nite (stylized as nick@nite) is an American programming block that broadcasts nightly over the channel space of Nickelodeon. It broadcasts on Sundays through Wednesdays and Fridays from 9:00 p.m. to 7:00 a.m., Thursdays from 8:00 p.m. to 7:00 a.m., and Saturdays from 10:00 p.m. to 7:00 a.m. (Eastern and Pacific Time).
Although it shares channel space with its parent channel, Nielsen counts Nick at Nite as a separate channel from Nickelodeon for ratings purposes. Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite," due to their common association as two individual channels sharing the same channel space.
Nick at Nite appeals to adult and/or adolescent audiences with a lineup of mainly live-action sitcom reruns and a limited amount of original programming. However, because it shares channel space with Nickelodeon (prefiguring Cartoon Network and Adult Swim), some of Nick at Nite's programming – mainly programs that lead off the lineup each night – is aimed at preteens and adolescents between 8 and 16 years of age. The content on Nick at Nite (though looser in regards to profanity and suggestive dialogue compared to the children's-oriented Nickelodeon) is not as raunchy or violent as content on other primetime networks, encouraging a crossover audience between it and Nickelodeon viewers. Due to its reliance on sitcom reruns whose cable syndication rights are limited to a certain part of the day owing to contracts with studios and/or distributors (for instance, the network holds the exclusive nighttime rights to run Friends, while TBS holds exclusive daytime rights to said series), Nick at Nite's cable provider video on demand service exclusively features only their original series, where available.
As of February 2015 , Nick at Nite is available to approximately 94,792,000 pay television households (81.4% of households with at least one television set) in the United States.
After the Hearst Corporation, NBC and ABC announced in the summer of 1984 that they would spin off A&E (which occupied the timeslot formerly occupied by the Alpha Repertory Television Service prior to its merger with The Entertainment Channel earlier that year) into a separate 24-hour cable channel and cease transmitting its programming over Nickelodeon's channel space to take better advantage of valuable satellite time, MTV Networks President Bob Pittman asked Nickelodeon general manager Geraldine Laybourne to develop programming to fill the time period that would be vacated (once A&E became a separate channel in January 1985, Nickelodeon simply displayed a test pattern screen after the network signed off). After futile attempts at original program development, Laybourne asked programming and branding consultants Alan Goodman and Fred Seibert of Fred/Alan Inc. (successful as the original branders of MTV, and for Nickelodeon's extensive 1984 rebranding) to come up with programming ideas.
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