Next Magazine (Chinese magazine)
| Editor | Jimmy Lai |
|---|---|
| Year founded | 1990 |
| Country | Hong Kong |
| Language | Traditional Chinese |
| Website | next.atnext.com |
| Next Magazine | |||||||||||||||
| Traditional Chinese | 壹週刊 | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Yī zhōu kān |
| Yue: Cantonese | |
| Yale Romanization | Yāt jāu hón |
| IPA | /jʌt7 dzʌl1 hɔːn2/ |
| Jyutping | Jat1 zau1 hon2 |
Next magazine (Chinese: 壹週刊) is a Chinese weekly magazine, published in Hong Kong and Taiwan with different versions. Owned by Jimmy Lai (黎智英), both magazines are the number one news magazines in both markets in terms of audited circulation and AC Nielsen reports. The magazines are also two of the most controversial magazines in the region.
Founded on 15 March 1990, Next magazine is the second most popular magazine in Hong Kong, behind Jimmy Lai's other magazine, Sudden Weekly. It is currently published every Wednesday and costs 20 HKD. Next Magazine covers current affairs, political, economic, social and business issues, and entertainment news. It consists of two parts, the first focuses on news and commentary, while the second features entertainment and lifestyle information. Its motto is "Don't put on airs; Just seek the truth" (不扮高深 只求傳真).
Next magazine Taiwan branch was established in 2001 and its first issue was published on 31 May 2001. With strong TV advertising support, the first issue's print run of 2.75‧105 sold out within a few hours. Although the two magazines have the same structure, Taiwanese Next magazine is locally edited and its contents are different from its sister publication in Hong Kong. It is also published every Thursday and costs NTD 75.
The editorial staff at Next Magazine are split into 5 sections: News, Financial, Features & technology, Entertainment & lifestyle and Social pages.
Next magazine is popular among the middle-classes in Hong Kong. The ACNielsen Hong Kong in March 2002: Media Index RARD Report (ACNielsen RARD Report) showed that 51% of its readers were aged 35 or above, 69% of them had completed secondary or higher education and 62% of them had monthly household incomes of 2‧104 HKD or more.
In 1991, the magazine became the most popular magazine in Hong Kong with the highest pass-along readership. Its circulation was 7.5‧104 and readership was 3.15‧105. By 1995, its audited circulation had more than doubled to 162,521 and readership had jumped to 1.06‧106. The number of pages in the magazine had also doubled, mainly due to an increase in advertising. The average (weekly) circulation during the period of 1 April to 30 June 2003 was 161,919. According to the March 2003 ACNielsen RARD Report, Next Magazine had the second highest readership among weekly magazines in Hong Kong after Sudden Weekly, its sister entertainment news magazine under the same company.
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Wikipedia