News on Sunday
| Type | Weekly newspaper |
|---|---|
| Format | Tabloid |
| Owner(s) | Employees; Owen Oyston |
| Editor | Keith Sutton |
| Founded | 1987 |
| Political alignment | left-wing |
| Ceased publication | 1987 |
| Headquarters | Whitworth Street, Manchester |
| Circulation | 200,000 (at end) |
| Website | none |
The News on Sunday was a left-wing British tabloid newspaper. It was launched in April 1987. Publication ceased seven months later, in November 1987.
The founders of the paper were former members of the left-wing group Big Flame. They decided that a left-wing mass-circulation tabloid Sunday newspaper was possible and endeavoured to start one. The idea of the paper was originally thought up by Benjamin Lowe. The leaders were John Pilger as editor-in-chief and Alan Hayling, but Pilger left before the newspaper was launched. The decision to base its headquarters in Manchester was criticised as it was away from the centre of national political activity. The paper gave a controlling interest to a collective of workers and its share issue raised £6.5 million from trade unions and Labour local authority pension funds. Keith Sutton was appointed editor.
The advertisement campaign for the paper was carried out by BBH (Bartle, Bogle & Hegarty), who came up with the slogan "No tits but a lot of balls", in an attempt to distance the paper from those with images of topless women, and emphasise an overt political agenda not usually associated with tabloids. The slogan offended the feminists working on the paper and was subsequently dropped, though an element of the idea survived for the TV advert. The slogan used was "The paper that bites back".
The newspaper's attitude to news values, and the inexperience of its staff, was illustrated on the front page of its first edition on 26 April. The lead story was about a boy in Brazil who had to sell one of his kidneys to pay for medical care. Although most agreed that this was a worthwhile issue, the story was considered inappropriate as the lead story for a British Sunday paper.
...
Wikipedia