News America Marketing
 |
|
| subsidiary of News Corp | |
| Industry | Marketing |
| Founded | New York, United States (1988) |
| Headquarters |
1185 Avenue of the Americas New York City, NY 10036, U.S. |
|
Area served
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United States Canada |
| Products | Home delivered, in-store and online consumer marketing services |
|
Number of employees
|
900 Full Time, 4,000 Part Time |
| Parent | News Corp |
| Website | NewsAmerica |
News America Marketing, often referred to as just News America, is a marketing business owned by News Corp. It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. and is one of three companies in the United States (the other two are Valassis Communications and Insignia Systems, Inc.) that control almost all the in-store ads and grocery coupons in the United States.
One major division of the company is SmartSource iGroup, formed in 2000 from acquisitions and investments and runs the company’s online couponing site, www.smartsource.com, in addition to other interactive consumer businesses like sampling and direct mail. The SmartSource brand began in 1998.
The News America FSI was formed when News Corporation purchased the marketing divisions of two Free Standing Insert (FSI) business competitors: Quad/Marketing Inc. and Product Movers Inc., in 1988. In 1997, News America purchased Actmedia, an In-Store marketing and promotions company that operated out of Connecticut, and the company changed its name to News America Marketing.
News America Marketing has three categories of products: Home-Delivered network, In-Store network, and Online-Savings network.
The Home-Delivered network contains the free standing SmartSource Magazine, door hangers, direct mail promotions, and home-delivered samples.
The In-Store products include at-shelf messaging, coupon dispensers, cart advertisements, large format entrance ads, Shelfvision video, floor messaging, and in-store sampling.
The Online Savings network includes SmartSource.com. In 2011, SmartSource began printing QR codes on its online printable coupons in order to prevent coupon fraud. The company released a free couponing application for iPad titled SmartSource Xpress in March 2012.SmartSource Xpress for iPhone was released in 2013.
On July 24, 2015 News America Marketing purchased the Canadian company Checkout 51 for an undisclosed price. Checkout 51 provides consumers with a digital means of performing coupon redemptions through smart phone enabled receipt scanning technology.
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Wikipedia