Valassis Communications
| Industry | Advertising |
|---|---|
| Founded | 1970 |
| Headquarters | Livonia, Michigan, U.S. |
| Parent | MacAndrews & Forbes |
| Website | www |
Valassis Communications, Inc. was formerly a publicly traded U.S. Corporation with subsidiaries that provide various media and marketing services in the United States, Europe, Mexico, and Canada, and one of the largest coupon distributors/processors in the world.
In February 2014, Harland Clarke Holdings, a subsidiary of MacAndrews & Forbes, completed purchase of Valassis for approximately $1.8 billion.
Headquartered in Livonia, Michigan with approximately 7,000 employees in 28 states and nine countries, Valassis is recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children program. Valassis companies include Valassis Digital, Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch and NCH Marketing Services, Inc.
Valassis has relationships with more than 15,000 advertisers worldwide in various industries. Categories in which the company has relationships include automotive, consumer electronics, consumer packaged goods, financial services, franchise food, grocery, specialty retail, and telecommunications.
Valassis started in 1970 and it purchased its first printing press in 1971. In 1986 it was acquired by Consolidated Press Holdings (CPH) of Sydney, Australia, owned by Kerry Packer. In 1992 CPH took the company public on the as Valassis Communications, Inc. (VCI). In 1997, CPH, which had kept 49% ownership in 1992, divested its interest in VCI, making the company fully independent.
In 2001, Valassis closed Save.com, an Internet coupon website that had launched in September 1999, saying that Save.com was unable to gain a "critical mass of advertisers interested in an Internet couponing vehicle." In 2003, Valassis acquired NCH Marketing Services, Inc., a coupon clearing and marketing services company with offices in France, Italy, Spain, Germany, England, United States and Mexico making Valassis an international company.
On Oct 17, 2005, Valassis became the recipient of a Caleidoscope of Culture Award (COCA), which recognized southeastern Michigan organizations and businesses for their ongoing efforts and steadfast commitment to diversity.
In early 2006, Valassis settled a complaint by the U.S. Federal Trade Commission that it had attempted to collude with News America Marketing, its top rival, to eliminate competition between the two. Under a consent order, Valassis was barred from engaging in similar conduct.
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Wikipedia