Insignia Systems, Inc.
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| Public | |
| Traded as | NASDAQ: ISIG |
| Industry | Media services |
| Founded | Minnesota, United States (1990) |
| Founder | GL Hoffman, David Eiss |
| Headquarters | 8799 Brooklyn Blvd, Minneapolis, MN 55445, U.S. |
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Area served
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United States |
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Key people
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Kristine Glancy (CEO), John Gonsior (CFO), Tim Halfmann (Chief Sales & Marketing Officer) |
| Products | In-store consumer marketing services |
| Website | InsigniaSystems |
Insignia Systems, Inc., (NASDAQ: ISIG) often referred to as just Insignia, is a publicly traded U.S. Corporation that manufactures point of sale in-store signage and promotional advertising media for consumer packaged goods companies and retailers. Insignia is one of three companies in the United States (the other two are Valassis Communications and News America Marketing) that control almost all the in-store ads and grocery coupons in the United States.
The company is broken into two parts, the first of which maintains a relationship with retailers for placing signage in stores. The second part markets and provides signage to Fast-moving consumer goods, better known as consumer packaged goods companies (or simply CPG companies), which are then placed into the partnering retail locations.
Insignia Systems, Inc. was founded on January 2, 1990 by G.L. Hoffman and David Eiss. The company began operations by selling Impulse sign machines that printed in-Store signs and labels. In 1991, Insignia Systems became a publicly traded company, trading on the NASDAQ as ISIG, moving to the National Market in 2002. In 1993 Stylus software was introduced as precursor to the future Insignia POPS® line and the original Impulse machine was replaced with the SignRight machine in 1996. Soon after, in 1998, the Insignia POPS innovative sign program became the company's featured product.
1998 was a critical year for Insignia as sales were down and new business was a necessity. In May of that same year the Insignia POPS sign was introduced and, on February 24, 1998, Scott Drill was named CEO of the company. With Drill providing additional direction and the POPS business established, the company and the POPS program grew quickly, reaching 1 million signs in 2001 and 40 million signs in 2011. Through 2006 and 2007, Insignia confirmed a 10 year partnership with Valassis Communications, filling the in-store void for Valassis.
In 2011, the Company reached a settlement of a lawsuit between Insignia Systems and News America Marketing, owned by Rupert Murdoch's News Corporation. The basis of the lawsuit was the accusation of News America Marketing for engaging in various antitrust practices. New America Marketing settled the lawsuit for $125 million, and the two companies entered into a business agreement, making Insignia the sole third party provider of in-store signs with price.
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