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New Soul

"New Soul"
YaelNaimNewSoul.jpg
Single by Yael Naïm
from the album Yael Naim
Released February 15, 2008 (Europe)
February 18, 2008 (UK)
March 4, 2008 (U.S.)
Format Digital download
Recorded 2007
Genre Neo soul
Length 3:34 (Album Version)
3:44 (Single Version)
Label Tôt ou tard
Writer(s) Yael Naïm
Producer(s) Yael Naïm, David Donatien
Yael Naïm singles chronology
"Toxic"
(2007)
"New Soul"
(2008)
"Too Long"
(2008)

"New Soul" is a song by the French-Israeli R&B/soul singer Yael Naïm, from her self-titled second album. The song gained popularity in the United States following its use by Apple in an advertisement for their MacBook Air laptop. In the song Naïm sings of being a new soul who has come into the world to learn "a bit 'bout how to give and take." However she finds that things are harder than they seem. The song, also featured in the films The House Bunny and Wild Target, features a prominent "la la la la" section as its hook. It remains Naïm's biggest hit single in the U.S. to date, and her only one to reach the Top 40 of the Billboard Hot 100.

"New Soul" was mixed and mastered by S. Husky Höskulds at Groundlift Studios, Reykjavik and Los Angeles.

The video shows Naïm moving into an empty apartment. She covers the walls in wallpaper depicting a lake surrounded by forest. She then begins unpacking several other things, including furniture, a piano, a goldfish in a bowl and a number of photographs of people, which she hangs on the wall. As she hangs the photographs, the people in the pictures are shown in real life, in the setting depicted in the pictures. Naïm then begins painting on the photographs, and whatever she paints appears with the people in real life. She removes one of the pictures to discover a hole in the wall, revealing the actual forest setting shown in the wallpaper. She pushes on the wall, and it falls away into the lake. The remaining walls fall onto the water leaving the floor of the apartment like a raft floating on the lake, together with her furniture. The people from her pictures reach her by boat. They climb onto the makeshift raft with her, as they all celebrate, dancing and playing instruments, whilst she empties the goldfish bowl into the lake.

In 2008, the video received strong airplay on MTV.


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