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Never Ever (Ayumi Hamasaki song)

"Never Ever"
Neverevera.PNG
Single by Ayumi Hamasaki
from the album I am...
Released March 7, 2001
Format Japan: CD Single;United States: Digital single
Genre Pop rock, alternative rock
Length 50:52
Label Avex Trax
Songwriter(s) Ayumi Hamasaki (lyrics)
CREA (music)
Producer(s) Max Matsuura
Ayumi Hamasaki singles chronology
"Evolution"
(2001)
"Never Ever"
(2001)
"Endless Sorrow"
(2001)
"Evolution"
(2001)
"Never Ever"
(2001)
"Endless Sorrow"
(2001)

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.

"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.

Oricon Sales Chart (Japan)



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