"Never Ever" | ||||
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Single by Ayumi Hamasaki | ||||
from the album I am... | ||||
Released | March 7, 2001 | |||
Format | Japan: CD Single;United States: Digital single | |||
Genre | Pop rock, alternative rock | |||
Length | 50:52 | |||
Label | Avex Trax | |||
Songwriter(s) |
Ayumi Hamasaki (lyrics) CREA (music) |
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Producer(s) | Max Matsuura | |||
Ayumi Hamasaki singles chronology | ||||
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"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.
"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.
"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.
Oricon Sales Chart (Japan)